Churchill Consulting

Churchill Cube

Churchill Cube

Strengthen your product portfolio with the Churchill Cube

The ability to critically assess your portfolio can unlock significant value.

Churchill Cube is a game-changing product and services portfolio assessment tool.

The Cube gives you bespoke framework and toolset to create an unbiased data driven view, and help you make the right decisions on your portfolio.

Benefits of the Cube

• Brings together rich product and market data, the latest in data visualisation, and tried and tested strategic frameworks

• Enables management to dynamically visualise how products compare against the wider portfolio across a range of criteria

• Takes into account and maps product nuances such as alignment to strategy, competitive positioning and ability

• Creates an aligned and unbiased view for the whole business on product performance based on facts and strategy.

How it works

See below how the Churchill Cube is used to assess a fictional biscuit portfolio. Note how the relative importance of different criteria can be dynamically changed to gain a greater understanding of product performance.

What our clients say about the Cube…

We have known for years that we needed to refine our portfolio. The Cube enabled us to stand back, look at our portfolio and agree on what needed to change.” Imdex

Want to know more?

Successful portfolio assessments enable organisations to redirect investment into the products and services that matter.

Find out how the Churchill Cube can help your organisation.

Please contact David Prendiville or Heena Shah at